Services for Brands

Successful in-house leaders are immersed in their own messaging and activity, and they know their business like the back of their hand. They also have a solid understanding of what's happening outside of their business and they're always sense checking their gut feel. That's where I can help. I bring an outside perspective and fresh ideas, and I'm not afraid to give difficult advice as a "critical friend", encouraging in-house teams to think about new ways of doing things. 

Brands must have an understanding of what's shaping the communications landscape and how they can navigate this to meet evolving stakeholder expectations. I collaborate with in-house leaders, working on a 1:1 basis or to co-create bespoke training programmes for their teams. Whether you're a progressive organisation looking to be at the forefront of digital communications, a smaller business just starting out on your social media journey, or something in-between, I'm here to help.

Today it's difficult to find a business that doesn't use social media in some shape or form. However, simply having an account isn't enough, and there's a clear divide between businesses who have signed up without a plan, and those harnessing the power of popular and emerging platforms and tools. There's no one-size-fits all approach though, so I work with brands to set objectives and build social media strategies which align with your wider business and communications goals.

Business leaders and employees engaging with traditional and new media in a professional capacity is the new norm. My approach to leadership and advocacy is built on the importance of everyone playing a role, spotlighting your bench strength while empowering your employees to become real advocates of your business who can drive your agenda and protect your brand from the inside. I work with business leaders to review and refresh spokesperson models, introduce new tools and policies, and collaborate with leaders on a 1:1 basis - you can find more on that here.